If you’re brave [unhinged?] enough to decide being a founder in the consumer goods space is your ticket to fulfilment – then you deserve nothing but respect.

✅Tight margins?

✅Ultra competitive?

✅ Large, aggressive retailers?

✅High innovation burden?

✅ Logistically challenging?

✅ Fickle consumers?

✅ Price conscious?

✅ Discount driven? I could go on…

Again, respect 👊

Assuming you’ve hustled your way to some early success, the scale-up journey is your next big test. To make that a little easier, here's some tangible, actionable principles to navigate a little more smoothly.

Packed into bite-sized snippets - perfect for short attention spans.

Get your moneys worth. Use data - the retailer language of truth - to tell a story about why you should be front of mind. Make sure you’re giving the terms you’re paying the chance to deliver the right outcome.