Customer Diversity in FMCG: Building Resilient Growth Through Smart Scale-Ups
Next up in this sprint on Operating Principles for Successful Scale-Ups: Customer Diversity.
Landing your first big customer deal feels like winning the lottery. The instinct is to double down, stay loyal, and hope for the best.
The smart play - spreading your bets early. In FMCG and Packaged Goods (and beyond), building customer diversity isn’t just risk management—it’s leverage. It helps to smooths out the wild swings of customer cycles, creates FOMO, and keeps you in control.
Play it right, and every customer still feels like a
priority—but you’re shaping a
healthier, more
resilient
business underneath it all.
If you want to talk details, or discuss how we can partner with your growing CPG / FMCG company to deliver successful scale, drop me a message.
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