CFO / COO

Fractional CFO & COO Support for FMCG Brands in Australia and New Zealand

Professional business executive in suit representing fractional CFO and COO leadership services for FMCG brands

What is it? Who needs one?

Put simply - a Fractional offers the expertise, presence, ability & leadership of a seasoned C-suite exec, without the cost

Situational examples:

  • High growth or highly variable environments
  • Ongoing Exec leadership at less than Full-Time requirement
  • Implementation programs & change management
  • Projects & time-sensitive delivery
  • Restructuring / turnarounds
  • Strategic guidance, business planning & operational analysis 
  • Initiatives of sensitivity or objectivity

We help you scale. Quickly, sustainably. Profitably

Book a Discovery Call

Why it matters, and when

It’s not consulting. We’re your Financial Operations team. If complexity, bandwidth or focus is holding you back, we provide horsepower, objectivity, support & guidance. 

Target icon representing CFO strategy planning and leadership focus

Strategy First

Remove Chaos. Lead with a plan.

Magnifying glass icon representing business clarity and streamlined decision-making

Clarity

Focus on your core, whilst removing commercial bottlenecks

Scales icon representing objective financial assessment and balanced leadership

Objectivity

Lean, efficient, value based assessments & leadership

Dollar sign and arrows icon representing cash flow optimisation and financial control

Optimised Cashflow

Understand your levers, key cash variables & options

Document icon representing profit and loss analysis and performance tracking

P&L Understanding

Take control over your result. Know what to review, when, and how to action change

Graph with upward trend icon representing investment strategy and business funding support

Investment & Funding

Invest, use your capital smarter. Become investor and/or exit ready

What We Deliver - in Plain Terms

Clipboard with financial chart icon representing P&L management and finance operations

1. P&L Management / Finance Ops

  •  Full monthly P&L review
  •  Balance Sheet & Cashflow Review
  •  P&L / Cashflow forecasting
  •  Overhead & support optimisation
  •  Working Capital Review
Group of people icon representing ongoing strategic advisory and business planning

2. Ongoing strategic advisory

  •  Go-to-Market Planning
  •  Product lifecycle & investment Planning
  •  Channel & Trade Development
  •  Business Restructure & Turnaround
Calendar with checklist icon representing planning, forecasting, and fulfilment strategy

3. Planning & Fulfilment

  • Budget, Forecast & Operating Plans
  •  3 & 5 year strategic planning implementation
  •  Fulfilment, logistics & supply chain modelling
  •  Inventory Planning
Cogwheel icon representing project deployment, procurement, and organisational design

4. Project Deployment

  •  Exit / M&A modelling
  •  Opportunity assessments & analysis
  •  Procurement & supply negotiations
  •  Cost restructuring
  •  Organisational design
Dollar sign with arrows icon representing transactional finance and cash flow management

5. Transactional Finance

  • Debtors / Creditors & Cash Management
  •  Cashflow Reporting
  •  Payments facilitation
  •  Payroll
  •  Statutory submissions - ATO

Get In Touch Now

We’re your hands-on Finance team, ready to jump in and help. Get the support you need to move faster and stay focused

Book a Discovery Call

*Options 1, 2 and 5 are typically structured as retainer / ongoing engagements

Business team working on laptops with financial charts displayed on screen representing structured supply chain and financial process management

Mechanics

Structure, Process, Expertise

How It Works:

  • 1. Listen & Understand

    Define what success looks like for you. Your context, goals, blockers, and internal dynamics.

  • 2. Diagnose & Align

    We dive into your numbers, pinpoint what’s working, what’s not, and where your leverage lies. Then we align on a clear path forward.

  • 3. Analyse & Map Scenarios

    We model options, outcomes, and sensitivities - pressure-testing before you invest time or resources.We model options, outcomes, and sensitivities - pressure-testing before you invest time or resources.

  • 4. Implement & Manage

    We don’t just hand over a deck — we roll up our sleeves. We take full accountability for delivery.

  • 5. Follow Through & Optimise

    We stay until the job is done — whether that’s through a fixed project or ongoing retainer.

Client Expectations

Your Role

Access to Key Data

Confidentially & securely

Access to Key People

Establish context, gather relevant info

Candid Input

Honest insight on goals, challenges & dynamics

Challenge, question

Always ask for clarity, seek understanding

Timely Communications

Ensure we’re giving - and getting what you need

Adherence to required time

Confidentially & securely

Business professionals reviewing documents and charts on a desk representing client collaboration and data-driven decision-making

Experience

A track record of successful delivery

25+

Years of Experience

5+

Successful scale- exits

6+

Successful Turnarounds

Testimonials

“I’ve had the privilege of working with Joel multiple times, and he is an exceptionally sharp and commercially minded leader. He’s switched on, pragmatic, and has a real talent for cutting through complexity to help teams make smart, strategic decisions. He sees the bigger picture, challenges assumptions, and brings a clear, logical, and commercial mindset to every conversation. Calm under pressure and always solutions-focused, he’s the kind of leader who thinks ahead and adds real value. Any business would be lucky to have him on board.”

“As a Fractional COO and CFO, Joel brings a rare combination of strategic vision and executional expertise. His depth of experience in finance, operations, and supply chain management- spanning consumer products, FMCG, and manufacturing sectors - is evident in the tangible results he delivers. He is a master at identifying opportunities, streamlining processes, and driving profitability, always with a sharp focus on maximizing business potential.”

“Joel is an entrepreneur who knows how to improve companies performance by giving the right guidance in terms of operations and finance. Having working several years with Joel, I can confirm his very good sense of business. He is not only somebody who read the numbers but he knows how to interpret them to bring value for business. A very good business partner to work with ! “

“Joel has a unique ability to step into any organization and quickly assess the key financial drivers and operational challenges. Whether you're a fast-growing startup or an established company looking for guidance, Joel brings the expertise and clarity needed to take things to the next level.”

“Joel has a deep understanding of supply chain and distribution processes and importantly on how to measure it from the customer perspective. His strong commercial acumen and analytical skills made Joel the integral part of Ofload’s customer journey from supporting new customers acquisitions through to retaining major contracts and driving service improvement initiatives. Joel always mountains a positive outlook, empowers people to drive new initiatives and supports cross functional collaboration.”

  • What does a fractional CFO/COO actually do?

    Hands-on leadership to improve cash conversion, operating cadence, forecasting, and execution without hiring full-time.

  • When is fractional support the right fit?

    a. When growth outpaces process, reporting is slow, cash is tight, or you need interim leadership to steady operations. 

    b. When you have an implementation, strategy or project to manage – and need an objective, senior resource to support.

  • How do you start an engagement?

    For ongoing engagements, we start by running a 2–3 week rapid assessment covering cash, margin, demand/supply and operating model, then agree a 90-day plan.


    For project based work, we will first fully understand & scope your needs, before providing a clear brief and expected delivery timeline.

  • What outcomes should we expect in 90 days?

    Cleaner reporting, weekly operating rhythm, a forecast you can trust, and a clear cash-improvement roadmap. You will be better informed, more in control, but also more accountable for your results. 

  • Do you replace our team?

    No. We augment and upskill your finance/ops teams, leaving playbooks and automations your team can run.

  • How is pricing structured?

    For ongoing work, a monthly retainer typically works best, agreed upfront based on required scope. Most clients achieve best results with clear milestones and a time commitment of 1-3 days / week. Project or fixed term engagements are typically structured around a day rate. 

  • Can you help with fundraising or board reporting?

    Yes, absolutely. Pack creation, KPI definitions, and investor/board cadence including templates and rehearsal.

Let's Talk

If you’d like an experienced Fractional CFO & COO helping your scale-up journey, then follow one of the links below.


No cost, no obligation. Just the first step towards genuine, profitable scale. 

Home - Contact Form