CFO / COO

Fractional CFO & COO Support for FMCG Brands in Australia and New Zealand

A Man is Giving a Presentation to a Group of People in a Conference Room

What is it? Who needs one?

Put simply - a Fractional offers the expertise, presence, ability & leadership of a seasoned C-suite exec, without the cost

Situational examples:

  • High growth or highly variable environments
  • Ongoing Exec leadership at less than Full-Time requirement
  • Implementation programs & change management
  • Projects & time-sensitive delivery
  • Restructuring / turnarounds
  • Strategic guidance, business planning & operational analysis 
  • Initiatives of sensitivity or objectivity

We help you scale. Quickly, sustainably. Profitably

Book a Discovery Call

Why it matters, and when

It’s not consulting. We’re your Financial Operations team. If complexity, bandwidth or focus is holding you back, we provide horsepower, objectivity, support & guidance. 

Strategy First

Remove Chaos. Lead with a plan.

Clarity

Focus on your core, whilst removing commercial bottlenecks

Objectivity

Lean, efficient, value based assessments & leadership

Optimised Cashflow

Understand your levers, key cash variables & options

P&L Understanding

Take control over your result. Know what to review, when, and how to action change

Investment & Funding

Invest, use your capital smarter. Become investor and/or exit ready

What We Deliver - in Plain Terms

1. P&L Management / Finance Ops

  •  Full monthly P&L review
  •  Balance Sheet & Cashflow Review
  •  P&L / Cashflow forecasting
  •  Overhead & support optimisation
  •  Working Capital Review

2. Ongoing strategic advisory

  •  Go-to-Market Planning
  •  Product lifecycle & investment Planning
  •  Channel & Trade Development
  •  Business Restructure & Turnaround

3. Planning & Fulfilment

  • Budget, Forecast & Operating Plans
  •  3 & 5 year strategic planning implementation
  •  Fulfilment, logistics & supply chain modelling
  •  Inventory Planning

4. Project Deployment

  •  Exit / M&A modelling
  •  Opportunity assessments & analysis
  •  Procurement & supply negotiations
  •  Cost restructuring
  •  Organisational design

5. Transactional Finance

  • Debtors / Creditors & Cash Management
  •  Cashflow Reporting
  •  Payments facilitation
  •  Payroll
  •  Statutory submissions - ATO

Get In Touch Now

We’re your hands-on Finance team, ready to jump in and help. Get the support you need to move faster and stay focused

Book a Discovery Call

*Options 1, 2 and 5 are typically structured as retainer / ongoing engagements

Mechanics

Structure, Process, Expertise

How It Works:

  • 1. Listen & Understand

    Define what success looks like for you. Your context, goals, blockers, and internal dynamics.

  • 2. Diagnose & Align

    We dive into your numbers, pinpoint what’s working, what’s not, and where your leverage lies. Then we align on a clear path forward.

  • 3. Analyse & Map Scenarios

    We model options, outcomes, and sensitivities - pressure-testing before you invest time or resources.We model options, outcomes, and sensitivities - pressure-testing before you invest time or resources.

  • 4. Implement & Manage

    We don’t just hand over a deck — we roll up our sleeves. We take full accountability for delivery.

  • 5. Follow Through & Optimise

    We stay until the job is done — whether that’s through a fixed project or ongoing retainer.

Client Expectations

Your Role

Access to Key Data

Confidentially & securely

Access to Key People

Establish context, gather relevant info

Candid Input

Honest insight on goals, challenges & dynamics

Challenge, question

Always ask for clarity, seek understanding

Timely Communications

Ensure we’re giving - and getting what you need

Adherence to required time

Confidentially & securely

Experience

A track record of successful delivery

25+

Years of Experience

5+

Successful scale- exits

6+

Successful Turnarounds

Testimonials

“I’ve had the privilege of working with Joel multiple times, and he is an exceptionally sharp and commercially minded leader. He’s switched on, pragmatic, and has a real talent for cutting through complexity to help teams make smart, strategic decisions. He sees the bigger picture, challenges assumptions, and brings a clear, logical, and commercial mindset to every conversation. Calm under pressure and always solutions-focused, he’s the kind of leader who thinks ahead and adds real value. Any business would be lucky to have him on board.”

“As a Fractional COO and CFO, Joel brings a rare combination of strategic vision and executional expertise. His depth of experience in finance, operations, and supply chain management—spanning consumer products, FMCG, and manufacturing sectors—is evident in the tangible results he delivers. He is a master at identifying opportunities, streamlining processes, and driving profitability, always with a sharp focus on maximizing business potential.”

“Joël is an entrepreneur who knows how to improve companies performance by giving the right guidance in terms of operations and finance. Having working several years with Joel, I can confirm his very good sense of business. He is not only somebody who read the numbers but he knows how to interpret them to bring value for business. A very good business partner to work with ! “

“Joel has a unique ability to step into any organization and quickly assess the key financial drivers and operational challenges. Whether you're a fast-growing startup or an established company looking for guidance, Joel brings the expertise and clarity needed to take things to the next level.”

“Joel has a deep understanding of supply chain and distribution processes and importantly on how to measure it from the customer perspective. His strong commercial acumen and analytical skills made Joel the integral part of Ofload’s customer journey from supporting new customers acquisitions through to retaining major contracts and driving service improvement initiatives. Joel always mountains a positive outlook, empowers people to drive new initiatives and supports cross functional collaboration.”

Let's Talk

If you’d like an experienced Fractional CFO & COO helping your scale-up journey, then follow one of the links below.


No cost, no obligation. Just the first step towards genuine, profitable scale. 

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