Foodpreneur Podcast Ep 106:Supply Chain By Design: How to Get Stock to Stores.

In the fast-moving world of FMCG, a great product and strong retailer listings aren’t enough. If your supply chain isn’t designed correctly, stock won’t reach shelves, cash gets tied up in warehouses, and promotions fall flat.

That’s why Chelsea Ford, host of the Foodpreneur with Chelsea Ford podcast, recently invited Cameron Aboud and Joost Bekker from sc3sixty to talk about how to design supply chains that deliver results for FMCG brands.

🎧 Listen to the full episode here:
Foodpreneur with Chelsea Ford – Episode 106

Key Takeaways from the Podcast

1. Plan Early, Don’t Wait to Scale
   Many FMCG businesses wait until they hit Coles or Woolworths shelves before thinking seriously about supply chain. By then, it’s often too late. Planning ahead protects both margin and relationships.

1. Understand the Steps of Supply Chain Design
   The essentials include:

• Storage – the right warehouse type.
• Transport – moving stock efficiently into DCs.
• Inventory Planning – ensuring stock is in the right place, at the right time.

Know Your Cost per Carton

1. True profitability comes from understanding exactly what it costs to move each unit through the chain. This transparency helps avoid hidden costs that erode margin.

1. Don’t Let Stock Sit Idle
   Stock in warehouses ties up cashflow and risks expiry. Stock on shelves, however, drives sales. Supply chain design is about balancing just enough cover without overinvesting.

1. Speak the Supply Chain Language
   The episode demystifies acronyms like DIFOT, 3PL, 4PL, FTL, LCL, and POD. Knowing these terms helps FMCG founders build credibility and communicate effectively with partners.

At sc3sixty, we see every day how FMCG brands can struggle with supply chain execution when planning is overlooked. From Vendor Replenishment Planning (VRP) within Coles and Woolworths, to Fractional COO support for scaling operations, we help suppliers design systems that protect DIFOT and profitability.

Our advice echoes Chelsea’s episode: start thinking strategically about supply chains before you scale. Build forecasting, warehousing, and logistics into your growth plans early, and you’ll avoid costly penalties and stock gaps later.



Supply chain design isn’t just about logistics — it’s about profitability, trust, and growth. FMCG brands that master it get stock on shelves reliably, impress retailers, and build sustainable businesses.

👉 Listen to the full conversation with Chelsea Ford here:
Foodpreneur with Chelsea Ford – Episode 106

And if you’re ready to strengthen your supply chain strategy, explore how sc3sixty can help.