Keep Your Promises: Building Trust with Retailers, Investors, and Customers in FMCG Scale-Ups

Chapter 6 - Keep Your Promises

Would you invest your own money in a company that seems to be forever missing their forecasts? Maybe they’re up, maybe they’re down. Rarely on target. 

If you did, you’d want a premium right- why risk it otherwise? 

If a retailer, investor, or a customer isn’t sure if your product will show up, your offer materialise, or your numbers to hold- your terms will reflect it. If they engage at all. 

This doesn’t mean a degree in fortune telling. It means planning. What can happen, what’s likely, what’s not. What you’ll do in each. Plan for more than just your ideal. 

It demonstrates maturity, control, confidence.