Data, AI & CX Tech That Will Reshape FMCG in ANZ

Data, AI & CX Tech That Will Reshape FMCG in ANZ global retail game is changing—and fast.

Retailers overseas are no longer just testing tech—they’re building their businesses around it. Think AI-driven demand forecasting at Walmart, digital twins at Carrefour, and store-specific pricing models at Tesco.

Australia and New Zealand may be behind the curve, but the gap is closing—fast. With Woolworths’ Everyday Market, Coles 360, and a growing investment in retail media, ANZ supermarkets are gearing up to expect more from their suppliers—more insights, more agility, and more customer-centric strategies.

So, what should FMCG businesses be doing right now to stay competitive?

Here are the tools and systems already reshaping the game in 2025:

🧠 AI-powered forecasting & replenishment tools

Platforms like Relex, Snowflake, and o9 Solutions are helping suppliers and retailers collaborate on smarter demand planning, real-time inventory visibility, and store-specific replenishment. Even Excel-based models are evolving with Copilot and ChatGPT plugins, reducing time spent on manual forecasting.

📈 Dynamic dashboards & self-serve reporting

Power BI, Looker, and Tableau are now standard for turning raw data into sales action. The best-performing FMCG teams are embedding these tools into weekly workflows—tracking SKU trends, price elasticity, promo ROI, and store-level gaps.

🛍 Retail media + loyalty insights

With Cartology (Woolworths) and Coles 360, suppliers now have access to deeper basket-level insights than ever before. Plugging this data into campaign targeting, NPD performance, and activation planning is becoming essential—not optional.

🔄 Process automation & reporting workflows

Tools like Power Automate, Zapier, and Make are being used to automate sales reporting, alerting, and compliance checks. No more 10-tab spreadsheets—these systems help you scale without growing headcount.

🧑🏫 Team enablement: analytics, not just admin

It’s not just about tools—it’s about people using them well. Leading businesses are upskilling their teams in data interpretation, business storytelling, and insight-driven decision making. Tools like Prysm, Coursera, and even AI copilots inside Excel are making this more accessible than ever.

Where to next for ANZ FMCG?

Retailers will continue to raise the bar. They'll expect suppliers to come to the table with smarter data, sharper execution, and scalable solutions.

📣 If your business could use a hand building that future—whether it’s upgrading your reporting, automating workflows, or transforming your sales and supply data into action—let’s talk.

About us:

At sc3sixty, we specialise in helping FMCG brands grow with confidence through end-to-end Fractional Services tailored to the Australian and New Zealand retail environment. Our flexible support spans everything from Vendor Replenishment Planner (VRP) and Integrated Supply Planner (ISP) solutions to full Fractional Supply Chain Management and Fractional Data & Reporting Support.



By embedding directly into your team, we transform complexity into clarity—improving forecasting, streamlining reporting, and unlocking performance from warehouse to shelf.