Unlock the potential of your Consumer Products business

‘We’ve got a great product - great potential, but if we could just…' 🚀 Unlock the potential of your Consumer Products business 🚀 

 The 50% of businesses that fail in their first few years are a stat we all know. But the same issues confront start and scale-ups alike. Early momentum, strong traction - rapid expansion - can be every bit as challenging. Fortunately - they can be even more rewarding too!
 
There’s room on shelf - and in the customer's life for bold ideas, even in saturated markets. Consumers crave innovation, and competition.
 
But here's the thing - if your route-to-market is an afterthought, that innovation can so easily go to waste.
 
So what does this waste look like? 
🚨 Cashflow - lumpy cashflow = leakage + headaches. Effective cash planning doesn’t shut down opportunities - it creates them. 
🚨 Inventory - poor DIFOT, no / low safety stock - or - expensive warehousing, lost inventory, expired product. Use your working capital to water seeds, not fight flames. 
🚨 Transport - low volume freight, last minute bookings, poor route planning. Better outcome - effective transport can double net margin
🚨 SKU & product performance - do better than averages - they weren’t created equal. Invest in product potential - but don’t chase expensive products into an abyss 
🚨 Overheads - the $ spent fixing avoidable problems, hiring non-value roles, poor investment in trade activation. Instead - deploy variable spend for maximum impact. 
🚨 And of course…no profit! Excessive COGS and compounding costs eroding strong margins into loss. Know your levers - which to pull, in which direction - and when. Capitalise on opportunity, then course correct when needed.
 
Fundamentals require constant focus - they're a compliment to the creative process and potential of your business. Three simple lessons here:
✅ One Size Doesn’t Fit All: Your route-to-market needs to fit your business - and your customers. Don’t copy/paste what looks successful for someone else
✅ Visibility might be key - but don’t drown in ‘insights’: A small suite of key metrics and information is enough. Quality =/ quantity
✅ ROI: From your most critical materials to your most expensive management hires, every cost needs a clear return-on-investment. Be ruthlessly focused, not short sighted. 
 
Complex? Overwhelming? Expensive? Not if you find the right help. 
 
💡sc3sixty: Your Fractional C-suite and Supply Chain Partner
 
We've proven expertise in delivering scale, across:
 
⚡ Logistics Management
⚡ Supply Chain Strategy & Design
⚡ Inventory and Retailer Replenishment Planning / VRP / ISP Services
⚡ Data Analytics & Support
 
and now, with our expansion into a full stack of Fractional COO and CFO services, we deliver comprehensive solutions at a 'fraction' of the cost of a full-time team. 
 
🏅 Potential, fulfilled.