Building a Data Strategy for FMCG That Actually Helps Sales

Is your data strategy just reporting the past—or actively shaping your next win at Coles or Woolies?

Too many FMCG teams are drowning in dashboards but still guessing when it comes to what will drive the next sale. A data strategy shouldn’t just track what’s happened—it should empower account teams to act faster, respond smarter, and sell more. The difference between high-performing suppliers and the rest often lies in how data is used on the ground with retailers.

A smart FMCG data strategy needs to move beyond static reports and into daily decisions. Try this:

Simplify what matters: Don’t overload sales teams—focus on the 3–5 metrics that truly move volume or prevent loss (e.g. store-level gaps, promo execution).

Activate insights: Integrate reporting into account team rhythms—weekly retailer meetings, promo reviews, and mid-cycle checks.

Link sales with supply: Ensure planners and NAMs see the same truths, not competing dashboards.

What’s one metric your team tracks that rarely translates into action? Or better yet—what data insight helped you win shelf space this year? Share below 👇

About us:

At sc3sixty, we specialise in helping FMCG brands grow with confidence through end-to-end Fractional Services tailored to the Australian and New Zealand retail environment. Our flexible support spans everything from Vendor Replenishment Planner (VRP) and Integrated Supply Planner (ISP) solutions to full Fractional Supply Chain Management and Fractional Data & Reporting Support.

By embedding directly into your team, we transform complexity into clarity—improving forecasting, streamlining reporting, and unlocking performance from warehouse to shelf.